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BS (MASS COMMUNICATION)

Introduction/Description

The Bachelors of Science in Mass Communication strives to provide students with a creative, diverse, and challenging academic environment that encourages risk-taking and promotes an examination of human values, cultural differences, and social questions and to prepare students for areas in the print and telecommunications media sectors.

Program Objectives

After completing the BS Mass Communication, the students will be able to:

  • Learn latest trends in mass media as to how latest technology has changed the meaning of communication for us;
  • Analyze critically the contents of both print & electronic media;
  • Develop a practical understanding of field through internship;
  • Become media professional;

Admission Eligibility Criteria

Intermediate (equivalent to 12 years of education) with at least 45% marks.

STUDY SCHEME

BS (Mass Communication)
Semester No. 1
Course Code Title Type Pre Requisite Credit Hours Specialization
CS101 Introduction to Computing Required 3 (Theory:3, Practical:0)
ENG101 English Comprehension Required 3 (Theory:3, Practical:0)
MCM101 Introduction to Mass Communication Required 3 (Theory:3, Practical:0)
MGT502 Organizational Behaviour Required 3 (Theory:3, Practical:0)
PSY101 Introduction to Psychology Required 3 (Theory:3, Practical:0)
PAK301 Pakistan Studies Required 2 (Theory:2, Practical:0)
VU001 Introduction to e-Learning Required 1 (Theory:1, Practical:0)
Semester No. 2
Course Code Title Type Pre Requisite Credit Hours Specialization
ENG201 Business and Technical English Writing Required 3 (Theory:3, Practical:0)
MCM401 Fundamentals of Public Relations Required 3 (Theory:3, Practical:0)
MGT211 Introduction To Business Required 3 (Theory:3, Practical:0)
SOC101 Introduction to Sociology Required 3 (Theory:3, Practical:0)
URD101 Urdu Required 3 (Theory:3, Practical:0)
ETH202 Ethics (for Non-Muslims) Elective 2 (Theory:2, Practical:0)
ISL202 Islamic Studies Elective 2 (Theory:2, Practical:0)
Semester No. 3
Course Code Title Type Pre Requisite Credit Hours Specialization
GSC101 General Science Required 3 (Theory:3, Practical:0)
MCM301 Communication skills Required 3 (Theory:3, Practical:0)
MCM601 Media Management Required 3 (Theory:3, Practical:0)
MGT301 Principles of Marketing Required 3 (Theory:3, Practical:0)
MTH100 General Mathematics Required 3 (Theory:3, Practical:0)
Semester No. 4
Course Code Title Type Pre Requisite Credit Hours Specialization
ECO401 Economics Required 3 (Theory:3, Practical:0)
MCM304 Mass Media in Pakistan Required 3 (Theory:3, Practical:0)
MCMP310 Journalistic Writing Required 3 (Theory:2, Practical:1)
MTH302 Business Mathematics & Statistics Required 3 (Theory:3, Practical:0)
SOC401 Cultural Anthropology Required 3 (Theory:3, Practical:0)
Semester No. 5
Course Code Title Type Pre Requisite Credit Hours Specialization
MCM431 Development Communication Required 3 (Theory:3, Practical:0)
MCM511 Theories of Communication Required 3 (Theory:3, Practical:0)
MCM604 International Communication Required 3 (Theory:3, Practical:0)
MCM610 Mass Communication Law & Ethics Required 3 (Theory:3, Practical:0)
MGT503 Principles of Management Required 3 (Theory:3, Practical:0)
STA301 Statistics and Probability Required 3 (Theory:3, Practical:0)
Semester No. 6
Course Code Title Type Pre Requisite Credit Hours Specialization
MCM520 Contemporary Mass Media Required 3 (Theory:3, Practical:0)
MCMI619 Internship Report-Mass Communication Required 3 (Theory:3, Practical:0)
MCMP501 Advertising for Print and Electronic Media Required 3 (Theory:2, Practical:1)
MCMP517 Online Journalism Required 3 (Theory:2, Practical:1)
SOC610 Electronic Media & Virtual Community Required 3 (Theory:3, Practical:0)
STA630 Research Methods Required 3 (Theory:3, Practical:0)
Semester No. 7
Course Code Title Type Pre Requisite Credit Hours Specialization
CS204 Cyber Law Required 3 (Theory:3, Practical:0)
IT430 E-Commerce Required 3 (Theory:3, Practical:0)
MCM611 Seminar on Contemporary Issues in Media Required 3 (Theory:3, Practical:0)
MCMP531 Community Journalism Required 3 (Theory:2, Practical:1)
PSC201 International Relations Required 3 (Theory:3, Practical:0)
MCM499A Final Year Project Elective STA630 3 (Theory:3, Practical:0)
PSC401 Public International Law Elective 3 (Theory:3, Practical:0)
Semester No. 8
Course Code Title Type Pre Requisite Credit Hours Specialization
MCM620 Specialized Project Required 3 (Theory:3, Practical:0)
MCM499B Final Year Project Elective MCM499A 3 (Theory:3, Practical:0)
MCMP311 Reporting and Sub-editing Elective 3 (Theory:2, Practical:1) Print Media
MCMP411 Introduction to Broadcastings Elective 3 (Theory:2, Practical:1) Electronic Media
MCMP514 Feature & Column Writing Elective 3 (Theory:2, Practical:1) Print Media
MCMP515 Radio News Reporting & Production Elective 3 (Theory:2, Practical:1) Electronic Media
MCMP516 TV News Reporting & Production Elective 3 (Theory:2, Practical:1) Electronic Media
MCMP532 Magazine Journalism Elective 3 (Theory:2, Practical:1) Print Media
SOC403 Gender Studies Elective 3 (Theory:3, Practical:0)
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