msc mass communication all material

M.SC. MASS COMMUNICATION (2-YEAR)

Introduction/Description

Master’s program in Mass Communication aims to provide learners a sound theoretical knowledge in the field of mass media. Whether it is the mushroom growth of TV channels in the country or increasing trend of online journalism along with all-time reliable print media, mass communication is expanding on a fast pace in its all dimensions. Thus it is expected to be a golden opportunity for those who are aspiring to work as broadcast journalists, reporters and producers in Television, Radio or Newspapers. Professionals, already associated to this field can also opt for this program in order to enhance their qualification. This study program will equip the students with reporting techniques, stages of news production, media laws and behind the camera operations in order to achieve professional competence demanded by the industry.

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Program Objectives

After completing M.Sc Mass Communication, the students will be able to:

  • Develop an ability to understand the latest trends in mass media;
  • Think critically towards media contents and their impact on society;
  • Develop a practical understanding of field through internship program;
  • Cultivate research culture in the field of mass communication;
  • Develop skills for creative writing;
  • Join print or electronic media with a sound background of subject knowledge;

Admission Eligibility Criteria

Bachelor’s degree equivalent to 14-year education from a recognized University/Institute with at least 45% marks or CGPA 2.00 out of 4.

STUDY SCHEME

Masters (M.Sc. Mass Communication)
Semester No. 1
Course Code Title Type Pre Requisite Credit Hours Specialization
MCM101 Introduction to Mass Communication Required 3 (Theory:3, Practical:0)
MCM301 Communication skills Required 3 (Theory:3, Practical:0)
MCM304 Mass Media in Pakistan Required 3 (Theory:3, Practical:0)
MCM311 Reporting and Sub-Editing Required 3 (Theory:3, Practical:0)
MCM531 Community Journalism Required 3 (Theory:3, Practical:0)
PSC201 International Relations Required 3 (Theory:3, Practical:0)
VU001 Introduction to e-Learning Required 1 (Theory:1, Practical:0)
Semester No. 2
Course Code Title Type Pre Requisite Credit Hours Specialization
MCM401 Fundamentals of Public Relations Required 3 (Theory:3, Practical:0)
MCM411 Introduction to Broadcasting Required 3 (Theory:3, Practical:0)
MCM514 Feature & Column Writing Required 3 (Theory:3, Practical:0)
MCM520 Contemporary Mass Media Required 3 (Theory:3, Practical:0)
MCM610 Mass Communication Law & Ethics Required 3 (Theory:3, Practical:0)
SOC101 Introduction to Sociology Required 3 (Theory:3, Practical:0)
Semester No. 3
Course Code Title Type Pre Requisite Credit Hours Specialization
MCM431 Development Communication Required 3 (Theory:3, Practical:0)
MCM501 Advertising for Print and Electronic Media Required 3 (Theory:3, Practical:0)
MCM511 Theories of Communication Required 3 (Theory:3, Practical:0)
MCM604 International Communication Required 3 (Theory:3, Practical:0)
PSY403 Social Psychology Required 3 (Theory:3, Practical:0)
STA630 Research Methods Required 3 (Theory:3, Practical:0)
Semester No. 4
Course Code Title Type Pre Requisite Credit Hours Specialization
MCM310 Journalistic Writing Elective 3 (Theory:3, Practical:0) Print Media
MCM515 Radio News Reporting & Production Elective 3 (Theory:3, Practical:0) Electronic Media
MCM516 TV News Reporting & Production Elective 3 (Theory:3, Practical:0) Electronic Media
MCM517 Online Journalism Elective 3 (Theory:3, Practical:0) Electronic Media
MCM532 Magazine Journalism Elective 3 (Theory:3, Practical:0) Print Media
MCM601 Media Management Elective 3 (Theory:3, Practical:0) Print Media
MCM619 Final Project-Mass Communication Elective 3 (Theory:3, Practical:0)
MCMI619 Internship Report-Mass Communication Elective 3 (Theory:3, Practical:0)
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