Introduction/Description
Master’s program in Mass Communication aims to provide learners a sound theoretical knowledge in the field of mass media. Whether it is the mushroom growth of TV channels in the country or increasing trend of online journalism along with all-time reliable print media, mass communication is expanding on a fast pace in its all dimensions. Thus it is expected to be a golden opportunity for those who are aspiring to work as broadcast journalists, reporters and producers in Television, Radio or Newspapers. Professionals, already associated to this field can also opt for this program in order to enhance their qualification. This study program will equip the students with reporting techniques, stages of news production, media laws and behind the camera operations in order to achieve professional competence demanded by the industry.
Program Objectives
After completing M.Sc Mass Communication, the students will be able to:
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Develop an ability to understand the latest trends in mass media;
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Think critically towards media contents and their impact on society;
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Develop a practical understanding of field through internship program;
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Cultivate research culture in the field of mass communication;
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Develop skills for creative writing;
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Join print or electronic media with a sound background of subject knowledge;
Admission Eligibility Criteria
Bachelor’s degree equivalent to 14-year education from a recognized University/Institute with at least 45% marks or CGPA 2.00 out of 4.
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Semester No. 1 | |||||||||
Course Code | Title | Type | Pre Requisite | Credit Hours | Specialization | ||||
MCM101 | Introduction to Mass Communication | Required | 3 (Theory:3, Practical:0) | ||||||
MCM301 | Communication skills | Required | 3 (Theory:3, Practical:0) | ||||||
MCM304 | Mass Media in Pakistan | Required | 3 (Theory:3, Practical:0) | ||||||
MCM311 | Reporting and Sub-Editing | Required | 3 (Theory:3, Practical:0) | ||||||
MCM531 | Community Journalism | Required | 3 (Theory:3, Practical:0) | ||||||
PSC201 | International Relations | Required | 3 (Theory:3, Practical:0) | ||||||
VU001 | Introduction to e-Learning | Required | 1 (Theory:1, Practical:0) | ||||||
Semester No. 2 | |||||||||
Course Code | Title | Type | Pre Requisite | Credit Hours | Specialization | ||||
MCM401 | Fundamentals of Public Relations | Required | 3 (Theory:3, Practical:0) | ||||||
MCM411 | Introduction to Broadcasting | Required | 3 (Theory:3, Practical:0) | ||||||
MCM514 | Feature & Column Writing | Required | 3 (Theory:3, Practical:0) | ||||||
MCM520 | Contemporary Mass Media | Required | 3 (Theory:3, Practical:0) | ||||||
MCM610 | Mass Communication Law & Ethics | Required | 3 (Theory:3, Practical:0) | ||||||
SOC101 | Introduction to Sociology | Required | 3 (Theory:3, Practical:0) | ||||||
Semester No. 3 | |||||||||
Course Code | Title | Type | Pre Requisite | Credit Hours | Specialization | ||||
MCM431 | Development Communication | Required | 3 (Theory:3, Practical:0) | ||||||
MCM501 | Advertising for Print and Electronic Media | Required | 3 (Theory:3, Practical:0) | ||||||
MCM511 | Theories of Communication | Required | 3 (Theory:3, Practical:0) | ||||||
MCM604 | International Communication | Required | 3 (Theory:3, Practical:0) | ||||||
PSY403 | Social Psychology | Required | 3 (Theory:3, Practical:0) | ||||||
STA630 | Research Methods | Required | 3 (Theory:3, Practical:0) | ||||||
Semester No. 4 | |||||||||
Course Code | Title | Type | Pre Requisite | Credit Hours | Specialization | ||||
MCM310 | Journalistic Writing | Elective | 3 (Theory:3, Practical:0) | Print Media | |||||
MCM515 | Radio News Reporting & Production | Elective | 3 (Theory:3, Practical:0) | Electronic Media | |||||
MCM516 | TV News Reporting & Production | Elective | 3 (Theory:3, Practical:0) | Electronic Media | |||||
MCM517 | Online Journalism | Elective | 3 (Theory:3, Practical:0) | Electronic Media | |||||
MCM532 | Magazine Journalism | Elective | 3 (Theory:3, Practical:0) | Print Media | |||||
MCM601 | Media Management | Elective | 3 (Theory:3, Practical:0) | Print Media | |||||
MCM619 | Final Project-Mass Communication | Elective | 3 (Theory:3, Practical:0) | ||||||
MCMI619 | Internship Report-Mass Communication | Elective | 3 (Theory:3, Practical:0) | ||||||