Introduction/Description
The Associate Degree in Mass Communication is a regular 2-year degree program which has been designed to equip the students with requisite knowledge and skills which would help them taking an early start of their professional career so that they can earn their livings and support their families too.
Note: Candidates holding Associate Degree can continue towards respective BS 4-year degree program. Or the student can apply for new admission towards any BS 4-Year degree program (Subject to admission eligibility with exemption/transfer of relevant qualified courses) as per policy.
Program Objectives
After completing the Associate Degree in Mass Communication, the students will:
-
Develop an understanding of the latest trends in the domain of Mass Communication;
-
Develop communication skills to excel in professional life;
-
Develop critical thinking towards media development;
-
Be able to write features and articles;
-
Be able to critically analyze media contents and their implications;
Admission Eligibility Criteria
Intermediate (equivalent to 12 years of education) with at least 45% marks.
|
|||||||||
| Semester No. 1 | |||||||||
| Course Code | Title | Type | Pre Requisite | Credit Hours | Specialization | ||||
| CS101 | Introduction to Computing | Required | 3 (Theory:3, Practical:0) | ||||||
| ENG101 | English Comprehension | Required | 3 (Theory:3, Practical:0) | ||||||
| MCM101 | Introduction to Mass Communication | Required | 3 (Theory:3, Practical:0) | ||||||
| MCM401 | Fundamentals of Public Relations | Required | 3 (Theory:3, Practical:0) | ||||||
| PAK301 | Pakistan Studies | Required | 2 (Theory:2, Practical:0) | ||||||
| ETH202 | Ethics (for Non-Muslims) | Elective | 2 (Theory:2, Practical:0) | ||||||
| ISL202 | Islamic Studies | Elective | 2 (Theory:2, Practical:0) | ||||||
| VU001 | Introduction to e-Learning | Required | 1 (Theory:1, Practical:0) | ||||||
| Semester No. 2 | |||||||||
| Course Code | Title | Type | Pre Requisite | Credit Hours | Specialization | ||||
| ENG201 | Business and Technical English Writing | Required | 3 (Theory:3, Practical:0) | ||||||
| MCM517 | Online Journalism | Required | 3 (Theory:3, Practical:0) | ||||||
| MGT211 | Introduction To Business | Required | 3 (Theory:3, Practical:0) | ||||||
| SOC101 | Introduction to Sociology | Required | 3 (Theory:3, Practical:0) | ||||||
| URD101 | Urdu | Required | 3 (Theory:3, Practical:0) | ||||||
| Semester No. 3 | |||||||||
| Course Code | Title | Type | Pre Requisite | Credit Hours | Specialization | ||||
| MCM301 | Communication skills | Required | 3 (Theory:3, Practical:0) | ||||||
| MCM511 | Theories of Communication | Required | 3 (Theory:3, Practical:0) | ||||||
| MCM601 | Media Management | Required | 3 (Theory:3, Practical:0) | ||||||
| MCM610 | Mass Communication Law & Ethics | Required | 3 (Theory:3, Practical:0) | ||||||
| MGT301 | Principles of Marketing | Required | 3 (Theory:3, Practical:0) | ||||||
| MTH100 | General Mathematics | Required | 3 (Theory:3, Practical:0) | ||||||
| Semester No. 4 | |||||||||
| Course Code | Title | Type | Pre Requisite | Credit Hours | Specialization | ||||
| MCM304 | Mass Media in Pakistan | Required | 3 (Theory:3, Practical:0) | ||||||
| MCM310 | Journalistic Writing | Required | 3 (Theory:3, Practical:0) | ||||||
| MCM501 | Advertising for Print and Electronic Media | Required | 3 (Theory:3, Practical:0) | ||||||
| MCM516 | TV News Reporting & Production | Required | 3 (Theory:3, Practical:0) | ||||||
| MCM604 | International Communication | Required | 3 (Theory:3, Practical:0) | ||||||
| MCMI619 | Internship Report-Mass Communication | Required | 3 (Theory:3, Practical:0) | ||||||