As Salam O Alaikum
MGT301 – MID TERM
8 jn
VU CAMPUS PESHAWAR
THE MOST DIFFICULT and THE ONE, I HATE THE MOST! 😢
There were a total of 31 questions, out of them 27 were objective and 4 were subject! 2 of them were carrying 3 marks each while the other two have 5 marks each! MCQs were quite difficult, and all were conceptual! I don’t like this subject, maybe because of this, but truly difficult!
Questions:
1) Briefly explain ‘Product Concept’
2) As we know that every person well and wish is inspired by his personality, If Lux is a person, explain his personality characteristics (at least 3)!
3) What is marketing intermediaries? And how these are beneficial in making a company’s business plan successful?
4) Briefly explain every stage that inspires a customer to make his purchasing decision!
THANKS
&
GOOD LUCK 🤞