MGT301 FINAL TERM IMP MCQS 2023

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MGT301 Final term important mcqs 2023

1 / 20

Pictures and specification of product are added in which of the following part of the marketing plan?

2 / 20

Which of the following is also called an Export market?

3 / 20

Which of the following is usually the target of a market challenger?

4 / 20

Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the
target market?

5 / 20

Insurance service would BEST be described as which kind of a product?

6 / 20

Which of the following is the task of selecting an overall company strategy for long-run survival and growth?

7 / 20

Core competency guides a firm recombining its abilities in response to demands from the:

8 / 20

Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____.

9 / 20

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Which of the following is NOT a part of consumer adoption process?

10 / 20

Financial summary of a marketing plan includes all EXCEPT:

11 / 20

The consumer products and services with unique characteristics or brand identification for which a significant group of
buyers is willing to make a special purchase effort are called:

12 / 20

Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint?

13 / 20

Which of the following firms’ emphasis on product’s benefits to the customers rather than on product attributes?

14 / 20

A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following
which of the following strategy?

15 / 20

A company designs the product with little or no input from customers, the company is practicing which of the following
concept?

16 / 20

Which of the following is an advantage that enables business to survive against its competition over a long period of
time?

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17 / 20

Buying and selling of mass consumer goods and services comes under which of the following markets?

18 / 20

Which of the following BEST describes the consumer’s preference for products that are widely available to them?

19 / 20

Critical path analysis is useful at which stage of the product development Process?
Select correct option:

20 / 20

Which of the following is an example of ancillary service?

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Virtual university MGT301  Final term exams 2023 preparation

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Also Read:  MGT603 FINAL TERM IMPORTANT MCQS 2023

Vu final term preparation 2023.

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